Matrex
Transparency Delivered
Matrex Process

WHY IS IT SO HARD TO COMBAT FOOD FRAUD?

There are trillions of items and data flows which need to be tracked and all of that data is held in different systems and authored by sometimes unknown parties.

There can be many steps across multiple geographies and systems on a product's journey to the consumer.

Criminals can make millions easily if they can find the gaps in the systems and insert fake or unsafe product.

THE SOLUTION

Matrex® is at the vanguard of blockchain developments in the food and beverage industry. It provides an answer to decades of information asymmetry that prevents transparency.

Matrex®’s blockchain solution helps food brands validate and seamlessly share information with consumers about their products’ origin, social impact and wellbeing. It provides consumers with information at point of purchase that helps them make buying choices that align with their values.

Matrex Solution

EACH PARTICIPANT IN THE SUPPLY CHAIN IS IDENTIFIED WITH A MATREX® IDENTITY TOKEN ON THE MATREX® AND IS ASSIGNED A ROLE TOKEN TO DATA MATCH THE DATA THEY SEND TO THE PLATFORM VIA API

Our Team

Paul Ryan

Paul Ryan

CEO & Director

25+ years in supply chain software and traceability and barcoding. 15 years’ payments processing and software experience. 15 years medical records data processing experience. 10 years’ experience in logistics and goods delivery execution and postal services software.

Peter Ryan

Peter Ryan

COO & Director

30 years’ experience in payments processing and intermediation for financial institutions and privately-owned enterprises. 30 years’ experience in software development and data processing of complex business rules in a transactional environment.

Alan Rowarth

Alan Rowarth

Solutions Architect

Over 15 years’ experience architecting and implementing large-scale websites and internet-native applications using a wide range of technologies.

Matt Cooney

Matt Cooney

Technology Evangelist

Matt has 15 years in web & mobile strategy and development, including cloud architecture, 8 years international consumer marketing and branding, 10 years as a journalist and editor covering tech, business and innovation.

Ken Yang

Ken Yang

Full Stack Developer

5 years’ experience in full stack development and in manufacturing systems.

Sarah Scott

Sarah Scott

ANZ Region Account Manager

20 years’ experience in software, food traceability solutions and in customer experience.

Simon Ellingham

Simon Ellingham

Project Director

Experience in project managing complex software deployments in the meat and honey sectors. Has a Bachelor of Business majoring in Information Systems.

Jessica Liu

Jessica Liu

UX Specialist

Experienced in development user facing web applications in food businesses, including dairy, honey, nutraceutical, meat and OTC pharmaceutical industries.


OUR DIRECTORS

Mark Darrow

Mark Darrow

Chairman

35+ years’ experience in global supply chain & retail enterprises at senior exec and governance level. 10+ years’ experience as director and chair of government and publicly listed enterprises.

Brem Ellingham

Brem Ellingham

Director

30 years’ experience at senior exec and governance level in logistics and goods delivery (e.g. as Chairman of Fastway Couriers prior to the sale to Aramex).

Paul Ryan

Paul Ryan

CEO & Director

Peter Ryan

Peter Ryan

COO & Director

Contact Us

Find out more.


info@matrex.io

11 Dockside Lane, Auckland Central, New Zealand


Get in touch